THE UNIFIED
DATA PLATFORM
FOR RETAILERS & BRANDS

Unlock Insight. Harness AI.
Drive Growth.

We connect, integrate
and unify your data into
the single source of truth

Datitude’s award-winning, unified retail data platform
provides the unifying framework to enable retailers and brands
to get what they need from their data. One platform, five powerful layers.

Data where it needs to be, on time, in the right format.

The single source of truth. No silos.

All your data. In one place. AI-ready.

The strongest data foundations for
clearer insight, smarter AI and improved performance

Datitude unified data platform stack layers

DATA BY DATITUDE

Unified data. Better outcomes.

A multi award-winning
data platform and team

Best data and analytics provider, best omnichannel solution, and best client / retail technology partner relationship – our accolades reinforce our expertise.

DataIQ Awards Data Enabling Solution of the Year Shortlisted

RTIH Innovation Awards 2024 Highly Commended

Retail Technology Innovation Hub (RTIH) Awards Winner

Built on experience. Proven at scale.

13 systems

Average source system integrations per client

360 alerts

System alerts
monitoring data health

15 years

Average years' data
held per client

55m rows

Average stock
movement events

71m rows

Average multi-channel transaction events

95m rows

Average marketing subscription events

"Datitude came highly recommended and impressed us from the first time we met.

The Platform is proven, flexible and built for omnichannel retail.

More importantly, the team just gets it. They’re a true partner - pragmatic, transparent and brilliant to work with."

Louis Adamou, Technology Director, Loaf

Harness AI

Want to get the most from AI?
Start with trusted data.

With Datitude you can connect your AI to a single source of data - rather than many - making it easier and quicker to manage access, guardrails and governance.

The Integration and Data Layers connect, cleanse, transform and model raw data from multiple source systems into a single unified, AI-ready foundation.

The Semantic Layer adds business meaning and context; ensuring AI understands what the data represents, and how different pieces of information relate to one another.

Natural language queries, including chat-based conversations, are quickly and consistently translated into trusted code-based queries. The AI knows where to go for the answers and retrieves the right information.

We build MCP (Model Context Protocol) servers that seamlessly connect your unified data to your AI models and applications. You remain in full control of the use cases, AI outputs and costs. At the same time we continue to embed AI tools into the Datitude Application.

Choose the best AI tool for the job.
AI freedom. AI control.

Data by Datitude | Ready for AI

Looking down on a retail store with The Store in lights

FEATURED CASE STUDIES

See what's possible when
data is transformed

Cutting through the data to make sense of

the customer &

connect experiences.

Read the Case Study

Linen bedding product image from Piglet in Bed

How unified data

drives better insights

& smarter growth.

Read the Case Study

See the Platform in action

We'd love to show you the power of Datitude's Platform.
See what Datitude can do for you.

Request a Demo

FREQUENTLY ASKED QUESTIONS

New to unified data platforms?
Start here.

Building a platform in-house can offer flexibility but requires significant investment in technology, resources and ongoing maintenance. A managed data platform like Datitude delivers the benefits of unified data faster, with lower risk and access to experienced specialists.

If you're considering your options, this articles explains why buying a managed data platform is often faster, cheaper, and far less risky.

We're always happy to chat to help you explore both sides based on your specific needs - an open, honest opinion, not just the vendor view, and definitely no hard sell.

Most organisations discover that AI is only as effective as the data behind it.

AI requires accurate, complete and accessible data, as well as a semantic layer which ensures consistent definitions and enables the AI to understand the data and the context. A unified data platform creates the trusted foundation needed for AI, analytics and automation to deliver meaningful results. Further reading: Is your data AI-ready? Here's what you need to know .

ELT (Extract, Load, Transform) is a modern data integration and pipeline process used to move raw data from multiple sources into a centralised data repository.

It extracts raw data from the various source systems, loads it directly into Datitude's data lakehouse (instead of staging the data in a separate server to clean it), and transforms it directly within that storage.

It provides better speed, scalability and flexibility compared to traditional ETL (Extract, Transform, Load), and is significantly better suited for AI and data science.

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