In this three-part blog series, we've been looking at why direct mail is enjoying a resurgence, how it can be a highly effective marketing tool, and ways to optimise DM campaigns to deliver a strong return on investment. You can read the first two blogs in the series by clicking on these links.
In this final part, we're covering Datitude's direct mail optimisation and analysis solution. Well, we can't talk about DM and not mention it! It's targeted to perfection for marketers wanting to improve their investment decisions in direct mail and have complete control of their campaign performance.
If you're serious about direct mail, here's why you should choose Datitude's direct mail optimisation and analysis solution.
1. More Intelligent Campaign Planning
a real-time view of ALL customer and transaction data models, including rich RFM segmentation, to select and target audiences
remove guesswork from promotions with propensity to buy insights
better lookalike profiles to improve cold data selections
robust control and A/B test groups in place to measure incremental uplift and campaign effectiveness.
2. Fully Automated Processes for Campaign Execution
data automatically de-duped, validated and checked for suppression
mailing files (including cold files, swap selections, control, and A/B test, groups) sent directly to the print house based on your brief
personalised (and single-use) promotion codes integrated for use in any channel.
3. Cross-Channel Campaigns Easily Accommodated
email campaign files generated to ensure cohesive communications across DM and email to enable marketing from all angles and cross-channel A/B testing
store and customer service teams can easily look up promo codes for recipients.
4. Advanced Analytics and Actionable Insights Without Data Lags
visibility of results as soon as the day after the campaign lands
all the insights needed to understand performance pre-configured in Tableau and Datitude's proprietary application
view campaign performance by every conceivable attribute including segmentation, drop, cover, offer, and source of data
make changes on the fly, better-informed decisions according to demand (and supply!) and keep customers engaged with more personalised (re-) targeting and communications whilst the campaign is live
remove guesswork around campaigns by testing different strategies, analyse response rates and uplift in average order values, assess what works, what doesn't, and how best to optimise order volumes, values and ROI.
5. More Accurate Attribution & ROI
sophisticated data modeling and superior, unbiased, match-back capabilities increase confidence in targeting decisions and direct mail performance across all channels
trusted, impartial third-party attribution - essential for validating multiple claims for the same customer.
Are you ready to revolutionise how you build, analyse and optimise DM campaigns with Datitude's market-leading direct mail solution?
YES
NO / NOT AT THIS TIME
About Datitude
Datitude is transforming how businesses connect, integrate, and unify their data. Our managed data platforms provide the unifying framework (data integration hub, data lakehouse and analytics tools and applications) to enable businesses to get what they need from their data, when they need it, in the format needed. A true single source of truth for everything. No silos.
Whilst we made our name in omnichannel working with many retailers and brands over the years, as data experts we provide data solutions to a diverse range of businesses who need better access to their data and valuable intelligence and actionable insight they can trust.
Solutions for retailers and brands include systems integration, a retail & customer data platform, and direct mail optimisation and analysis. Make your data work for you without having to master the underlying technology.