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DATITUDE THREADS A NEW DEAL: OUR DATA PARTNERSHIP WITH CREW CLOTHING COMPANY & ITS SISTER BRANDS

  • Writer: Kate Hughes
    Kate Hughes
  • Mar 26
  • 3 min read

Updated: 3 days ago

We’re over the moon to announce a new data partnership with Crew Clothing Company, a leading smart casual lifestyle brand, renowned for timeless clothes inspired by the British coast.


Two people smiling sat at a table against a window. Both wear stylish clothing from Crew Clothing Company. Crew Clothing Company logo.

Crew Clothing Company has embarked on a multi-year strategic IT transformation programme to deliver the best possible experiences for its customers and to improve operational efficiencies.  Already underway is the replacement of legacy technology with a range of best-in-class systems and applications including;


  • Retail247’s Origin (product platform) and Archean (stock management platform)

  • BigCommerce (ecommerce)

  • PMC’s Graphene (store POS).


    Logos of companies and retail tech platforms: BigCommerce, PMC, Graphene, Retail247, Archean, Origin on a white background. Various fonts and colours, mainly black.

Crew Clothing has now selected Datitude's award-winning managed data platform as the right middleware to connect, integrate and unify data across its core systems, and power its reporting requirements.  It means Crew will benefit from:

 

  • well-orchestrated data flows across its business

  • de-duped, enriched and validated data

  • curated, clean and complete data stored in a central data repository

  • extensive data modelling and a single source of the truth across the business.

 

Datitude’s platform will also power accurate and automated feeds of sales transactions between channels and Workday Financials to enable better, business-wide reporting and insights.

 

Platform users will be able to use Datitude’s proprietary Application and its Excel Add-in to access all data, including a comprehensive suite of retail BI, automated reports and advanced analytics.


A range of men and women in stylish outfits against various backgrounds, each under brand logos: Ben Sherman, Crew Clothing, Pringle of Scotland, Saltrock.

Crew Clothing’s IT transformation programme is expanding to its sister companies - Ben Sherman, Pringle of Scotland and Saltrock,  as part of the group’s plans to adopt common systems, streamline integrations and simplify data architectures. It means Datitude’s platform is being deployed across these brands too. 


This will help reduce the complexity and cost of systems integrations and fragmented data whilst having the right functionality to deliver the best possible customer experiences.


Commenting on the new partnership, Richard Surman, IT Director at Crew Clothing Company said:


Photo of Richard Surman, IT Director, Crew Clothing Company
“Datitude has a strong reputation in the retail industry for its data expertise, client relationships and project delivery.  Having worked with Datitude at a previous company, I know they can be trusted to deliver against our requirements.”

 


Datitude is the managed data platform for modern commerce.  By combining an integration hub, data lakehouse and analytics services in a singled managed platform, brands and retailers get what they need from their data.  Data where it needs to be, at the right time and in the right format. 

 


Gavin Wilkinson, Co-founder and Director at Datitude said:

Photo of Gavin Wilkinson, Co-Founder and Director, Datitude
“It’s brilliant to welcome Crew and its sister brands as a new client.  They’re in great company, joining our other apparel and lifestyle clients including Mint Velvet, Slater Menswear and Piglet in Bed.  We’re enjoying working with Richard again and with established and new tech partners including Retail247, PMC, BigCommerce, and Workday.”

 

About Datitude

We do data! Whatever your data needs, you can trust us to deliver.


Datitude is transforming how businesses connect, integrate, and unify their data. Our award-winning data platform and service provide the unifying framework to enable retailers and brands to get everything they need from their data. Data where it needs to be, on time, in the right format.  A true single source of truth. No silos.


Built specifically for omnichannel, Datitude’s managed data platform is proven to deliver and trusted equally by mighty retailers and fast-scaling brands who need better access to their data, and valuable intelligence and actionable insights they can trust.


If you need to get more from your data and deliver more customer-centric experiences, talk to us!



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