MAKE DECISIONS ON DEMAND
WITH THE MOST COMPLETE SOLUTION
DATITUDE'S RETAIL & CUSTOMER DATA PLATFORM
UNLOCK YOUR VAST DATA VOLUMES TO INSTANTLY GAIN THE INSIGHTS YOU NEED
Datitude's Retail and Customer Data Platform has been meticulously designed by multichannel retail experts to enable ecommerce players and retailers to deliver value and profitable growth by integrating and automating data and analytics in one managed solution. With a single view of customers, sales and stock, make decisions that matter, on demand, with visibility and understanding of key data across all your channels all in one place.
A COMPLETE SOLUTION FOR ECOMMERCE & RETAIL
STOP DROWNING IN A RETAIL DATA LAKE
We integrate, process and unify your source data and turn it into valuable intelligence, insight and action.
Imagine effective, easy-to-understand charts and reports, allowing you and your team to make the right decisions to drive sales, margins and profit.
Easily access your data and discover the insights you need with dashboards, reports and trend analyses, or create your own with a suite of tools and applications.
Datitude's Retail & Customer Data Platform in a nutshell
DIGITAL & RETAIL SYSTEMS INTEGRATION
SEAMLESS SYSTEMS INTEGRATION
WHATEVER THE DATA SOURCE
We integrate your source data from your disparate databases to give you a complete view of your data across your entire business - digital, instore and direct marketing. Source data may include:
Store POS System
Ecommerce
Retail Operating Systems
Email / Marketing Automation Platform
Web Analytics
Social Commerce Data
Datitude's Retail and Customer Data Platform includes inbuilt integrations for the most popular ecommerce, retail and martech systems as shown here. New systems can also be integrated quickly and easily. Plus you can automatically integrate data into internal and other third-party systems.
BUSINESS INTELLIGENCE & REPORTING TOOLS
ON DEMAND BUSINESS INTELLIGENCE
Pre-configured retail and e-commerce analytics in Tableau means you quickly benefit from Datitude's retail and customer data expertise. We've worked with Tableau, the market leading data visualisation software, for many years and appreciate its leading-edge capabilities as well as its extensive development roadmap.
Equally, we know it may be important to work with your own preferred BI tool which is why Datitude's Retail and Customer Data Platform can be used with any BI tool.
POWERFUL, INTERACTIVE VISUAL ANALYTICS
Bring your data to life with fabulous reports, dashboards, charts, maps, trends, and time period comparisons to truly understand performance and what drives it. Standard Tableau features include personalised views, subscriptions, filters, data downloads, favourites, and search.
PRE-CONFIGURED ECOMMERCE & RETAIL SPECIFIC BI
50+ analysis workbooks are pre-configured in Tableau specifically for ecommerce and retail bringing everything a finance head, merchandiser, e-commerce head, or marketeer could need! Easily create bespoke KPI reports alongside our standard workbooks for whatever you need, whether year-on-year sales analysis, customer database growth, CRM reporting or returns analysis.
DATITUDE AND CRM
Datitude is a dream for marketers, allowing you to understand direct marketing performance. With configurable RFM segmentation as standard, marketers can easily understand and improve their campaign ROIs. Naturally, the Platform holds a single view of the customer across all your channels and provides analysis of both online and offline campaigns.
DATA BY DATITUDE APPLICATION & EXCEL ADD-IN
GO DEEPER WITH YOUR DATA WITH
EVEN MORE TOOLS
We've engineered our own proprietary application to enable you to see and do even more with your data. It's web-based, feature-rich, and naturally intuitive for building reports, extracting data, and understanding your customers and their behaviours. Rich features include a Customer Value Map, a Real-Time Trading Dashboard, Mailing Suppression, Subscriber Centre, Contact Manager and Matchback functionality.
SUPER FAST DATA EXTRACTS
The App allows you to select data and download it for further analysis in Excel or upload it into other systems (such as email addresses into your Email Service Provider). It is engineered for phenomenal speed, with a typical 3 million row extract taking less than 21 seconds (should you need it!). We've built an Excel add-in so you can get reports already built in Datitude straight into Excel, all with a single sign-on. Security is inbuilt, with full audit capability.
MANAGEMENT OF REFERENCE DATA
The App provides a user-friendly interface for the management of reference data. Reference data are essentially look-up tables, usually held in spreadsheets and updated infrequently, and examples are budgets, exchange rates and physical store addresses. Using the App, this data can be uploaded, amended or deleted in a few mouse clicks.
MANAGEMENT OF DIRECT MAILING CAMPAIGNS
For retailers running direct mailing campaigns, the App provides a number of valuable tools. It is simple to search for a mailing record for GDPR data access requests. And it’s easy to suppress customers and prospects from receiving DM, with full audit history should you ever need to provide proof. For marketers needing to optimise their direct mail campaigns and analysis, Datitude offers a sophisticated managed solution.
DIVERSE USERS & USE CASES
EVERYONE'S ON THE SAME PAGE WITH
A SINGLE SOURCE OF TRUTH
With one true view of the data, everyone has visibility of the same numbers and data sources AND can slice and dice the data to get the actionable insights that really matter to them, in the format they need, when they need it, for more rapid analysis and decision-making.
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Turn your Data into Valuable Customers & Profitable Growth with Datitude's Retail & Customer Data Platform
DATA DRIVEN DECISION MAKING
This short video explains how, in a world with an abundance of customer touchpoints and paths to purchase, Datitude's retail and customer data platform enables retailers and brands to understand customer behaviour and build more valuable relationships through data-driven insights.