Discover how payment card fingerprinting unlocks the hidden value of anonymous retail transactions.

Our verified integration with Dotdigital is the perfect match for powering more personalised and results-boosting cross-channel marketing

Optimising direct mail campaigns requires leveraging your data and technology. Here's how.

If you're addicted to cookies, now's the time to start weaning yourself off them. Here's how.

In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our blog series on marketing metrics.

The third step to getting smarter with marketing metrics is to measure customer lifetime value.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

If you’re serious about personalisation, “year in review” emails are a perfect opportunity for a personalised email campaign. Here's why.

Oliver Bonas has an excellent email welcome campaign for new subscribers and we thought it worth sharing with you.