In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our blog series on marketing metrics.

Datitude is thrilled to welcome Piglet in Bed to its family of retail clients as it chooses Data by Datitude.

The third step to getting smarter with marketing metrics is to measure customer lifetime value.

The IMF says the Covid-19 pandemic is a crisis like no other, and the world’s recovery is uncertain. We’ve analysed the key data.....