Maddy Turley, International and Growth Director at Mint Velvet, discusses digital transformation, data, and relaxed glamour.

Deep discounts don't always mean deep regret. Unlocking the hidden value of newly acquired Black Friday customers lies in your data.

Exploring the gap between customer expectations and retail reality in personalisation.

As demand for data skills is rising exponentially, it's time to think differently about the available talent pool.

In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our blog series on marketing metrics.

Datitude is thrilled to welcome Piglet in Bed to its family of retail clients as it chooses Data by Datitude.

The third step to getting smarter with marketing metrics is to measure customer lifetime value.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Blog series on marketing metrics and how to get smarter in 6 simple steps. Step 1 - improve your data literacy.