Direct mail is enjoying a resurgence for good reason. Here's why direct mail can reign supreme for data-driven marketers.

Omnichannel is a complex spaghetti of technology and data. Here's why an integrated tech & data strategy is key to optimising performance.

Meet Kevin Greathead, Managing Director of Retail Assist in the first of a new series on our partners.

Where did the idea for the Squished Shopping App come from? Find out, and lots more, from Richard Blanchard, CEO of Margin Guardian

Fed up with flying blind on markdowns, eroding brand value, and losing out unnecessarily to your competitors? You need Margin Guardian.

To celebrate National Coding Week we're showcasing how some of our team got into tech to inspire others to learn new digital skills.

As demand for data skills is rising exponentially, it's time to think differently about the available talent pool.

GA4 is definitely more than an upgrade to UA. Here's why there's an urgency for businesses still using UA to migrate to GA4.

If you're addicted to cookies, now's the time to start weaning yourself off them. Here's how.

In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our blog series on marketing metrics.

The third step to getting smarter with marketing metrics is to measure customer lifetime value.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Blog series on marketing metrics and how to get smarter in 6 simple steps. Step 1 - improve your data literacy.

As 2021 draws to a close, we've done our own year in review to highlight the most popular content on our blog, LinkedIn page and website.

If you’re serious about personalisation, “year in review” emails are a perfect opportunity for a personalised email campaign. Here's why.

In this series we shine a light on our clients and find out how they're getting more from their data with Datitude's platform.

How is your data solutions partner standing out from the crowd? Here's the reality of Datitude's service.

Datitude's top 3 tips to help choose the right data solution for your needs.