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NEWS & INSIGHTS
Our curated collection of key news and insights about all things technology and data, including what’s happening at Datitude.
LATEST ARTICLES

FROM ANONYMOUS TRANSACTIONS TO GOLD DUST: USING PAYMENT CARD FINGERPRINTING FOR A MORE COMPREHENSIVE SINGLE CUSTOMER VIEW
Discover how payment card fingerprinting unlocks the hidden value of anonymous retail transactions.
Justin Lord
Mar 284 min read


SEEING IS BELIEVING: HOW ACE & TATE IS ACING THE POST-PURCHASE CUSTOMER EXPERIENCE
With exemplary post-purchase communications, Ace & Tate is proving a great customer experience doesn’t end at the checkout
Kate Hughes
Feb 264 min read

MEET THE CLIENT: MADDY TURLEY, MINT VELVET, TALKS DIGITAL, DATA AND RELAXED GLAMOUR
Maddy Turley, International and Growth Director at Mint Velvet, discusses digital transformation, data, and relaxed glamour.
Kate Hughes
Dec 13, 20248 min read

SODA: A REFRESHING RETAIL DATA ARCHITECTURE FOR MODERN COMMERCE
SODA is a refreshing retail data architecture solution for simplifying integrations, providing a single source of truth and removing silos.
Justin Lord
Dec 6, 20244 min read

BLACK FRIDAY: THE HIDDEN VALUE OF NEWLY ACQUIRED CUSTOMERS
Deep discounts don't always mean deep regret. Unlocking the hidden value of newly acquired Black Friday customers lies in your data.
Sarah Hughes
Dec 3, 20243 min read

MAKING PERSONALISATION PERSONAL: THE RETAIL REALITY CHECK
Exploring the gap between customer expectations and retail reality in personalisation.
Kate Hughes
Nov 25, 20246 min read

CDP VS DATA WAREHOUSE: WE HAVE A CDP SO WHY DO WE NEED A DATA WAREHOUSE?
CDPs and data warehouses serve different purposes. Here are five reasons why you need both.
Justin Lord
Oct 30, 20247 min read

EPR SANDBOX PROJECT: THE POWER OF CONNECTED DATA IN DRIVING A MORE SUSTAINABLE FASHION FUTURE
This ground-breaking EPR Sandbox Project shows an intelligent EPR fee based on eco-modulation is viable, thanks to the power of data.
Sarah Hughes
Oct 17, 20245 min read

SUSTAINABILITY IN RETAIL: GREEN SHEEN WON'T WORK - IT PAYS TO BE GREEN
Explore the key themes dominating retail's sustainability agenda and what retailers and brands are doing to improve their sustainability
Kate Hughes
Sep 23, 20247 min read


MASTERING DATA: WHY COMPOSABLE COMMERCE STILL NEEDS A CONDUCTOR
As more retailers embrace composable commerce, we look at two of the biggest challenges - orchestrating data and a single unified view.
Justin Lord
Aug 13, 20243 min read

RETURN TO SENDER IS NOT SUSTAINABLE: ECOMMERCE RETURNS IN FOCUS
Rising costs and the climate emergency are bringing the unsustainable nature of returns into sharp focus.
Kate Hughes
Jul 24, 20245 min read

MEET THE CLIENT: ALIX THOMPSON-BURN, BIRD & BLEND TEA CO. AND THE POWER OF UNIFIED DATA
Alix Thompson-Burn, Head of Digital at Bird & Blend Tea Co. talks to Datitude about her career, life at Bird & Blend, and unified data
Kate Hughes
Jul 1, 20247 min read

EXTENDED PRODUCER RESPONSIBILITY: CAN IT MOVE US TOWARDS A MORE CIRCULAR FASHION ECONOMY?
Our client, QSA Partners, believes so, providing the EPR scheme is designed well. They're developing a model for the fashion industry.
Kate Hughes
May 13, 20245 min read


IRRECONCILABLE DIFFERENCES? DATITUDE FIGURES OUT FINANCIAL RECONCILIATION FOR RETAILERS
Datitude's innovative financial reconciliation solution automates this complex process, saving retailers time and money.
Kate Hughes
Apr 9, 20244 min read

MEET THE CLIENT: KRISTINA BULL, QSA PARTNERS, TALKS CIRCULAR BUSINESS MODELS & EPR
Kristina Bull from QSA Partners talks about extended producer responsibility and circular business models.
Kate Hughes
Feb 13, 20247 min read

THE DATA-DRIVEN MAGIC OF “YEAR IN REVIEW” CAMPAIGNS
Turning "year in review" campaigns into visual masterpieces that resonate with your customers is all about your data.
Kate Hughes
Dec 15, 20232 min read

BLACK FRIDAY / CYBER MONDAY IS OVER, NOW WHAT? IT'S TIME TO FOCUS ON RETENTION
After the BFCM rush, discover how to analyse and use your data to focus on retention and turn new customers into lifelong ones.
Sarah Hughes
Nov 28, 20233 min read

AI & MACHINE LEARNING IN RETAIL & DATA ANALYTICS - WHAT'S THE HYPE?
Sort through the hype about AI & machine learning to understand their distinct roles & potential.
Caelan McNamara
Sep 25, 20235 min read

MEET THE CLIENT: SLATER MENSWEAR & THOMAS CLAY
Thomas Clay, Head of IT at Slater Menswear talks to Datitude as part of the "Meet the Client" series.
Kate Hughes
Aug 29, 20235 min read

DATITUDE x DOTDIGITAL: THE PERFECT MATCH FOR TURBOCHARGING CROSS-CHANNEL MARKETING PERFORMANCE
Our verified integration with Dotdigital is the perfect match for powering more personalised and results-boosting cross-channel marketing
Kate Hughes
Jun 14, 20234 min read
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