over 30 years’ experience in multi-channel retailing, business and technology

The Senior Partners at Datitude have over 30 years’ experience in multi-channel retailing, business and technology. We have worked with many of the UK’s best known brands and retailers, including Burberry, Karen Millen, Matalan, Oasis and W H Smith, providing their multi-channel e-commerce platforms. We believe that the best decisions are made when an organisation’s data is accessible and easily understood. We’ve used our skills and experience to develop a platform that gives our clients easy and timely access to their own data, allowing them to make the right decisions at the right time.

Senior Management

Sarah Hughes


Sarah has a degree in Engineering and an MBA but after 10 years in manufacturing, she realized she had entrepreneurial roots and founded Fresca, one of the UK’s leading e-commerce platform providers. Sarah took Fresca from start-up in 2000 to sale (to BT Plc.) in 2008; from 1 person to over 100. Now, as co-founder at Datitude, she has found out just how much she loves working with data in multi-channel retailing. The best bit of her job? Seeing data come to life and the Datitude Platform deeply adopted within our clients’ organisations.

Gavin Wilkinson


Gavin and Datitude are a perfect match! With a degree in Engineering from the University of Sheffield, his career has focused on software and systems engineering.  He has worked for companies large and small and founded his first business in 2002. Judging the time right for SaaS eCommerce, Gavin developed one of the UK’s most commercially successful on-demand e-commerce platforms, and worked with some of the biggest and best retailers to grow their online and multichannel businesses. The best bit of his job? Bringing ideas to life, and seeing them grow up.

Senior Staff

James McLaughlan

Senior Platform Technologist

James joined us in 2013 and has progressed to the position of Senior Platform Technologist.  He is a widely respected member of the team, with extensive experience across retail systems, integration and database technologies.  Alongside working at Datitude and bringing up a family, James is busy studying for a BA.

Stephen Dean

Platform Technologist

Stephen joined Datitude in 2017, although he has worked with the Datitude founders for many years in previous roles. He is a highly skilled technologist, with significant expertise in database and integration technologies.

Jamie Lawrence

Senior Application Developer

Jamie is not only a superb developer, but one of the loveliest we've ever worked with. He brings his extensive skills to designing and building the Datitude App. In particular, we appreciate his eye for user experience, and he is passionate about ensuring our clients really enjoy using the App.

Richard Lowes

Senior Application Developer

Rich has joined us recently as a Senior Application Developer.  He brings wide-ranging development experience which complement the skills already in the team.  Rich is always keen to engage with our clients to continue to enhance the user experience.

Chris Pope

Talend Consultant

Chris is a highly knowledgeable Talend consultant, with experience across all stages of the software development lifecycle.  He works on the continual improvement of database performance, as we invest in development projects to keep ahead of data volume growth.

Amanda Berry

Finance Manager

Amanda has worked with Datitude for many years as our Finance Manager. She supports us and our clients by making sure our accounts run smoothly.